Wednesday, September 29, 2010

Moving downmarket

Despite foolish claims from those safely ensconced in the ivory towers, the recession is in evidence everywhere. One of the ways the Clarion Content sees the impact of the widespread economic slump is the relentless moves downmarket by the American public. Sales of expensive tickets to sporting events are way down, cheaper movie ticket sales are up. Fancy, far flung tourists destinations are suffering, while it is less so for more humble, local places that folks can roadtrip to with the family.

This morning the Nation's Restaurant News pointed out another area where this downmarket shifting can be seen, convenience store food sales. Because what is even cheaper than fast food breakfast? The convenience store. The NRN reports that convenience store traffic rose 8% and sales jumped 11% in the second quarter of 2010.

Read more here in the Nation's Restaurant News.

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